Agents as customers. Agents as colleagues. We build for both.

Most firms can advise on AI or build with it. We do both — and we run our own company on it.

Credibility you can check.

Not a SaaS vendor. Not a strategy deck shop. Not an AI consultancy playing with prototypes. We build operating systems, agent-facing surfaces, and real deployments — then run our own company on the same logic.

We're not AI tourists.

15+ years shipping enterprise systems

We've carried delivery risk.

€50M+ in delivered enterprise projects

Enterprises trust us with critical transformation problems.

50+ enterprise clients

Run by serial entrepreneurs.

3 founders who build and run ventures

We've spent 15 years building for enterprise complexity. Now we apply that same discipline to the two AI shifts that actually matter: agents outside the company, and agents inside it.

From digital products to AI operating systems.

2011–2017

Digital products & enterprise systems. Designing digital products and SAP frontends for enterprise — learning how large organisations actually adopt new things.

2018–2021

Transformation programs. Business transformation across 50+ enterprises — and a front-row view of why most change stalls.

2022–2025

AI-native experiences. Product finders, companions, sales enablement — making AI useful for real buyers.

2026–present

Hybrid operating model & venture building. Hyperize spun up as our own venture for agent visibility. Agent Experience and Hybrid Organisation as the two shifts we build for now.

Three operators, distinct edges.

Matthias Roebel, Founding Partner of MING Labs
Founding Partner

Matthias Roebel

Leads commercial relationships and enterprise growth across Europe. Fifteen years turning first conversations into shipped engagements.

LinkedIn
Sebastian Mueller, Founding Partner of MING Labs
Founding Partner

Sebastian Mueller

Connects strategy, operations, and delivery architecture across MING's client and venture work — the bridge between what we sell and what we ship.

LinkedIn
Marc Seefelder, Founding Partner of MING Labs
Founding Partner

Marc Seefelder

Shapes the frameworks, product direction, and surfaces behind Agent Experience and Hybrid Organisation. Eighteen months of daily immersion in how agents change the enterprise.

LinkedIn

We don't just advise on hybrid orgs.
We run one.

Agents are load-bearing inside MING — not a demo. Four things run every day:

Morning briefing

Pipeline, clients, and deadlines — compiled and waiting before the team is online.

Meeting prep

Every client conversation researched and packaged in advance.

Pipeline intelligence

Every deal and every conversation tracked and surfaced, around the clock.

Overnight production

The night shift prioritises, builds, and reviews. First deliverable done by 23:30.

The agents that run it

Lola

Chief of Staff

Pipeline, clients, inbox, 24/7.

Cody

Engineering

Code, deploys, infra.

SM3CB

Multi-venture Strategy

Cross-org context, weekly synthesis.

Martin

Data & Pipeline

Built Pipeline Intelligence. Enriches deals, scores health, flags risk.

Built by a small crew. Run with a bigger one.

hello@minglabs.com