{
  "format": "minglabs/v1",
  "surface": "insights-concept",
  "slug": "what-is-agent-experience",
  "kind": "concept",
  "definedTerm": "Agent Experience",
  "url": "https://www.minglabs.com/insights/concepts/what-is-agent-experience",
  "htmlUrl": "https://www.minglabs.com/insights/concepts/what-is-agent-experience",
  "partOf": "https://www.minglabs.com/insights/concepts",
  "title": "What is Agent Experience (AX)?",
  "standout": "Most brands optimise for the human who searches. AX optimises for the machine that decides.",
  "hook": "Agent Experience (AX) is how AI agents perceive, evaluate, and interact with your brand. It is the new UX — but for machines that buy, recommend, and decide on behalf of people.",
  "summary": "Agent Experience is how AI agents perceive, evaluate, and interact with your brand. It's the new UX — but for machines that buy.",
  "pillar": "Agent Experience",
  "author": {
    "name": "Marc Seefelder",
    "role": "Founding Partner, MING Labs"
  },
  "datePublished": "2026-03-15",
  "dateModified": "2026-04-17",
  "freshness": {
    "updated": "April 2026",
    "nextReview": "October 2026"
  },
  "evidenceTier": "proprietary",
  "confidence": "B",
  "sources": [
    {
      "id": "S1",
      "title": "MING Labs Agent Experience working definition, v2",
      "publisher": "MING Labs",
      "date": "2026-03-10",
      "supports": [
        "AX definition"
      ]
    },
    {
      "id": "S2",
      "title": "DAX 40 Agent Readiness Index — methodology and scoring",
      "publisher": "MING Labs / Hyperize",
      "date": "2026-04-01",
      "url": "https://hyperize.ai/dax40-agent-readiness-index",
      "supports": [
        "4-dimension scoring axes"
      ]
    },
    {
      "id": "S3",
      "title": "llms.txt proposal and adoption tracker",
      "publisher": "llmstxt.org",
      "date": "2025-09-01",
      "url": "https://llmstxt.org",
      "supports": [
        "llms.txt as discoverability signal"
      ]
    }
  ],
  "faqs": [
    {
      "q": "Is Agent Experience just SEO with a new name?",
      "a": "No. SEO optimises for human attention via search engines. AX optimises for machine comprehension and recommendation. The two overlap on structured data but diverge sharply on intent, format, and what counts as a win."
    },
    {
      "q": "How do I know if my brand has an Agent Experience problem?",
      "a": "Ask three current LLMs (ChatGPT, Claude, Perplexity) for a recommendation in your category. If your brand does not appear, or appears with incorrect facts, you have an AX problem. The DAX 40 Agent Readiness Index documents this gap at scale."
    },
    {
      "q": "Where does Agent Experience start?",
      "a": "Discoverability first: schema.org markup, llms.txt, machine-readable content. Then completability: explicit positioning and structured data agents can act on. Then actionability and evidence: third-party citations, fresh dates, and proof."
    }
  ],
  "parentArticleSlug": "we-fired-an-ai-agent",
  "relatedConceptSlugs": [
    "what-is-hybrid-organisation",
    "what-is-the-abc-framework"
  ]
}