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  "title": "About — MING Labs",
  "description": "MING Labs builds for two shifts: agents as customers, agents as colleagues. 15 years shipping enterprise systems. Bootstrapped, profitable, no VC.",
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  "dateModified": "2026-09-18",
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  "contentMarkdown": "---\ntitle: \"About — MING Labs\"\ndescription: \"MING Labs builds for two shifts: agents as customers, agents as colleagues. 15 years shipping enterprise systems. Bootstrapped, profitable, no VC.\"\ncanonical: https://www.minglabs.com/about\nlang: en\nlast-updated: 2026-09-18\n---\n\n# Agents as customers. Agents as colleagues. We build for both.\n\nMost firms can advise on AI or build with it. We do both — and we run our own company on it.\n\n## Credibility you can check.\n\nNot a SaaS vendor. Not a strategy deck shop. Not an AI consultancy playing with prototypes. We build operating systems, agent-facing surfaces, and real deployments — then run our own company on the same logic. Independent and founder-owned since 2011 — never acquired, no outside investors.\n\nWe're not AI tourists.\n\n15+ years shipping enterprise systems\n\nWe've carried delivery risk.\n\n€50M+ in delivered enterprise projects\n\nEnterprises trust us with critical transformation problems.\n\n50+ enterprise clients\n\nRun by serial entrepreneurs.\n\n3 founders who build and run ventures\n\nWe've spent 15 years building for enterprise complexity. Now we apply that same discipline to the two AI shifts that actually matter: agents outside the company, and agents inside it.\n\n## From digital products to AI operating systems.\n\n2011–2017\n\nDigital products & enterprise systems. Designing digital products and SAP frontends for enterprise — learning how large organisations actually adopt new things.\n\n2018–2021\n\nTransformation programs. Business transformation across 50+ enterprises — and a front-row view of why most change stalls.\n\n2022–2025\n\nAI-native experiences. Product finders, companions, sales enablement — making AI useful for real buyers.\n\n2026–present\n\nHybrid operating model & venture building. Hyperize spun up as our own venture for agent visibility. Agent Experience and Hybrid Organisation as the two shifts we build for now.\n\nThe technology keeps changing. The hard part doesn't: enterprise adoption.\n\n## Three operators, distinct edges.\n\n![Matthias Roebel, Founding Partner of MING Labs](/_astro/matthias.IjVmpz_Y.avif)\n\nFounding Partner\n\n### Matthias Roebel\n\nLeads commercial relationships and enterprise growth across Europe. Fifteen years turning first conversations into shipped engagements.\n\n[LinkedIn](https://www.linkedin.com/in/david-matthias-roebel-0b17227)\n\n![Sebastian Mueller, Founding Partner of MING Labs](/_astro/sebastian.fKrqkRoV.avif)\n\nFounding Partner\n\n### Sebastian Mueller\n\nConnects strategy, operations, and delivery architecture across MING's client and venture work — the bridge between what we sell and what we ship.\n\n[LinkedIn](https://www.linkedin.com/in/smueller1512)\n\n![Marc Seefelder, Founding Partner of MING Labs](/_astro/marc.Dl_9PnzX.avif)\n\nFounding Partner\n\n### Marc Seefelder\n\nShapes the frameworks, product direction, and surfaces behind Agent Experience and Hybrid Organisation. Eighteen months of daily immersion in how agents change the enterprise.\n\n## We don't just advise on hybrid orgs.  \nWe run one.\n\nAgents are load-bearing inside MING — not a demo. Four things run every day:\n\n### Morning briefing\n\nPipeline, clients, and deadlines — compiled and waiting before the team is online.\n\n### Meeting prep\n\nEvery client conversation researched and packaged in advance.\n\n### Pipeline intelligence\n\nEvery deal and every conversation tracked and surfaced, around the clock.\n\n### Overnight production\n\nThe night shift prioritises, builds, and reviews. First deliverable done by 23:30.\n\nThe agents that run it\n\n### Lola\n\nChief of Staff\n\nPipeline, clients, inbox, 24/7.\n\n### Cody\n\nEngineering\n\nCode, deploys, infra.\n\n### SM3CB\n\nMulti-venture Strategy\n\nCross-org context, weekly synthesis.\n\n### Martin\n\nData & Pipeline\n\nBuilt Pipeline Intelligence. Enriches deals, scores health, flags risk.\n\n## Built by a small crew. Run with a bigger one.\n\n[hello@minglabs.com](mailto:hello@minglabs.com)\n\n[LinkedIn](https://www.linkedin.com/company/ming-labs-gmbh)\n\n## Available actions\n\n- **Copy briefing for my AI**: copies the [AI briefing](https://www.minglabs.com/briefing.md) to the clipboard in the browser.\n\n---\n\nCanonical: https://www.minglabs.com/about\nMachine-readable index: https://www.minglabs.com/llms.txt\n",
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